Lipstick. Laptops. Life.
The Rise And Fall, And Rise Again, Of A Modern Day Business Woman.
E-Book (available as PDF, ePub, and Mobi files)
As children, we all dream of what our perfect lives will look like when we grow up. But what happens after we achieve our goals?
Arriving in the USA at age nineteen with $200. in her pocket, Angela O’Mara built a highly successful niche PR agency and, after spending 20 years rising to the top of the public relations world, she found herself at the helm of a sinking ship during the worst global economic recession in history. Should she stay with the company she had built from the ground up and weather the storm, or cut her losses and leave it all behind?
Poignant, wise and witty, Lipstick. Laptops. Life. tells the tale of Angela’s determination to bring her company and herself back to the top. On her journey, she calls on parts of herself that were lost along the way. Through this self-realization, she uncovers seven modern-day business archetypes that guide her down her new road to success: The Gold Miner, The Clairvoyant, The Realist, The Alchemist, The Dare Devil, The Wrangler, and finally, The Success Siren.
These seven savvy characters reside in the heart of every woman, and are each an integral part of our daily lives. They each touch upon aspects of ourselves we use every day, such as intuition, practicality, determination and, above all, hope. Lipstick. Laptops. Life. recounts Angela’s struggles and triumphs as she not only learns to listen to herself, but to trust these seven inner ladies to overcome her “life lag”, breathe new life info her business, and most importantly, sail straight of the fear and into the joy of living.
The Ship Is Sinking
When the ship is sinking, the first thought of a sensible person is to lose the dead weight, reposition their crew and try to head back to shore as fast as possible. However, in 2008, I temporarily lost my mind. Not only did I make some bad investments with money I had slaved for years to make, but I also kept thinking that I could turn some of the turkeys at my business into eagles. I really believed they could soar the skies of success just like I had. Now, don’t get me wrong. I was not that bad as a business owner that I only hired turkeys. I also employed a handful of eagles who managed key accounts. However, just like in real life, the few beautiful eagles at my business were in a league of their own, while the flightless birds just pecked around aimlessly.
Not to blame the turkeys entirely. I had also spent some of this hard earned success traveling. I went to England, Spain, and Africa on a three week Safari, as well as Portugal and Mexico. While most Americans were hoping to take their one week paid vacation, I was globetrotting, managing clients and staff from a distance and letting the turkeys roost. My kids were pretty much grown and ready for college. I had plenty of money saved and business was great. I even bought two franchises and opened retail stores. One of them was in Beverly Hills, California. “This is fun,” I thought. “It’s like playing Monopoly.” Only I wasn’t playing with Monopoly money. It was hard earned American dollars.
Then, overnight, we lost six accounts at the agency. Unhappy clients. No worries, I told the turkeys. (After all, I didn’t want to hurt their feelings). They were doing the best they could. I brought in six more accounts and hired a new Chief Turkey to manage the other turkeys. Shortly after that, we lost two more accounts. The recession was to blame. Then two more dropped. The economy was hurting their business.
“It’s OK.” I told myself. “You have worked through at least two other recessions, you will be fine.”
The eagles were closely holding onto our prized accounts and the turkeys? They had so much potential I kept telling myself. They would improve. They just needed more training. I must admit, I was beginning to feel a bit nervous. And, as time went on, I began to look a little closer at the turkeys and began questioning just what were they doing. Then we lost three more accounts and I finally started doing the math. Yikes! We were down almost 60% over the same time last year. The reality of which didn’t actually hit me until I was standing at Los Angeles International Airport after missing my flight to Mexico and having a conversation with my Chief Turkey. She was complaining about the attitude of a client. A client my agency had managed for over 18 years! All of a sudden, I wished I wasn’t going to Mexico. I wanted to be at my desk. I wanted to go home and cry. But something told me, NO. This trip you have to take. This trip will change your life.
Angela O'Mara is known to many as The PR Expert. For over 20 years she has run a successful public relations and marketing firm located in Newport Beach, CA. She has worked with hundreds of physicians and business owners and has a working knowledge of all aspects of PR and marketing, as well as strategic business development. After working successfully with ABC, CBS, NBC, Fox News, The New York Times, Wall St. Journal and many other media outlets over the years, Angela developed "Media Hot Seat", a one-day seminar that teaches others how to do publicity for themselves, as well as "Get Inspired About Your Business", a seven-step program to motivate entrepreneurs to breathe new life into their businesses and get back on top. She is a frequent lecturer on how to effectively market a business, has been published in numerous trade journals, and has had guest spots on CBS and E! Entertainment TV, as well as many other consumer media outlets.
Perfect Bound Softcover
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