Lights! Camera! Action! The Power of PR
The Plastic and Cosmetic Surgeon’s Guide to Obtaining Priceless TV, Magazine, and Other Media Exposure
Perfect Bound Softcover
If you are a plastic or cosmetic surgeon and are tired of seeing doctors less qualified than you in the media, or are looking to expand your business, then this book is for you! It will guide you through the media maze and teach you how to position your practice and prepare yourself for media attention. Since the recent economic downfall, PR is the most sought after and cost effective way to promote a medical practice. This book will teach you how you can use this elusive and powerful marketing tool, giving you an added advantage over the competition. In this book Angela O’Mara shares her best advice from 22+ years of experience in the world of cosmetic surgery PR.
If you are tired of seeing doctors less qualified than you on TV, or in magazines and newspapers, then this book is for you. It will guide you through the media maze and teach you how to position your practice and prepare yourself for media attention. PR has become the most sought after, and cost effective, way to promote a medical practice. Cosmetic physicians and providers around the world are all clamoring for the same thing…. the elective patient. And media savvy doctors know that the best way to capture that elective patient is through appearances on TV, articles placed in newspapers or magazines, or broadcasted on the radio or internet.
In a business and marketing sense, that elective patient is called a customer. Cosmetic surgery is often referred to as “retail medicine.” Customers spend money on things they want to buy and cosmetic surgery has become one of the hottest commodities to have. Even when there is a downturn in the economy, cosmetic surgery still remains one of the most desired luxuries and many people are realizing that an investment in themselves will have a far better payoff than any other investment they could make. We all know that all the make-up and cosmetic products in the world are not going to make a woman feel good about herself if she doesn’t like the size of her nose, the size of her breasts, or the wrinkles around her eyes. Women are not the only ones spending money on cosmetic surgery procedures. Each year the statistics show that the number of men going under the knife, or looking to turn back the clock is growing exponentially, especially as it applies to job security, career advancement and a younger physique.
In the five years prior to the recent 2008-2009 drop due to economic constraints, cosmetic surgery procedures had grown over 500%, and there are now as many as 20,000+ physicians and surgeons in a widening variety of medical specialties offering invasive and non-invasive cosmetic treatments in the United States alone. This number does not include the growing numbers of medi-spas, day-spas and shop fronts that also offer some kind of anti-aging, age reversal, youth capturing treatment that is luring patients away from you.
So how do you keep up with this growing trend? How do you maintain your medical ethics while developing a competitive edge and a successful practice? How do you earn a decent living in this highly competitive field? This book will help you sort through the many intricacies that make up the world of PR (television, print, radio, and internet media), and teach you how you can use this elusive and powerful marketing tool to its best, giving you an added advantage over the competition.
Thirty years ago, Angela O’Mara came to the United States with the dream of creating an extraordinary life. What began as a casual interest in understanding how people “get on TV,” Angela has taken public relations, also known as PR, beyond simply spinning a story. Since 1988, Angela’s company, The Professional Image, Inc., a medical-specialty public relations agency, has created and maintained a stellar repuation, and has promoted the world of plastic and cosmetic surgery to the media.
She has succesfully placed clients on ABC, CBS, NBC, CNN, MSNBC, E! Entertainment TV, Extra, Entertainment Tonight, The Insider, The View, Good Morning America, The Today Show, CBS Early Show, The Oprah Winfrey Show, Telemundo, Univision and the BBC, to name a few. Angela has also been equally successful showcasing clients in magazines and newspapers around the world. As a frequent lecturer, Angela also specializes in strategic marketing and PR campaigns and offers private media training and on-camera interviewing skills. She authored this book to help plastic and cosmetic surgeons achieve successful PR on their own.
Perfect Bound Softcover