Intellectual property trials are not typically known for courtroom drama or excitement but, in “Go For It,” Ray Niro provides a first-hand account of electrifying moments in the cross-examination of witnesses whose testimony could make or break the case. Then, on to closing argument: the case is already won. Or is it? This book gives examples of how to draw on emotion to achieve multi-million dollar verdicts not once, but nearly every time. What is the common trend in these cases involving inventors of everything every thing from DeWalt power tools to Internet auctions to secret formulas for precooked Italian sausage? Take a ride through each case, their defining moments and the formula for successful advocacy with actual trial testimony from eighteen different cases spanning two decades. Ray Niro is quite the story-teller, drawing on his childhood and family experiences to bond with jurors in the most complex kinds of cases.
Raymond P. Niro is a nationally recognized trial attorney specializing in the enforcement of patent, trade secret and related intellectual property rights. He has been trial counsel in hundreds of intellectual property cases. In 1997, he was named by The National Law Journal as one of the ten top trial attorneys in the United States and, in 1999, one of the ten ”heavy hitter” litigators in the State of Illinois. Since 1996, he has won verdicts and settlements for his clients totaling more than 1 billion. In 2006, Mr. Niro tried 6% of all the patent cases that went to verdict and, in the first six months of 2007, recovering the 11th, 15th and 35th highest verdicts in that time, each resulting in a finding of willful infringement, an injunction and cumulative damages of more than $100 million. Mr. Niro frequently represents individual inventors and small companies that support their enforcement and licensing efforts. As a consequence of a lawsuit one of his clients brought against Intel in 2001, the term “patent troll” was coined. Sandberg, B., The Recorder, “Trolling for Dollars,” July 30, 2001. Mr. Niro graduated from the University of Pittsburgh, with high honors, in Chemical Engineering in 1964 and received his Juris Doctorate from George Washington University Law School in 1969; graduating with honors. Mr. Niro has given presentations on trial advocacy at Harvard, George Washington, DePaul, John Marshall and other national universities, the American Bar Association, American Intellectual Property Law Association, Intellectual Property Law Association of Chicago, Legal IQ, Intellectual Property Owners Association, Licensing Executives Society (USA and Canada) Inc. and The Sedona Conference. He endowed a Chair in Intellectual Property Law at DePaul University and Lecture Halls at the George Washington University Law School and the University of Pittsburgh Swanson School of Engineering.