This course of action sold to insurance agencies for $3,000 in an earlier incarnation. It has been radically improved and simplified with software available for your PC. This system will exponentially grow your business, organization or ministry. This system is a must for every person wanting to enlarge their sphere on influence. We have a data base of thousands of names locked in our subconscious mind. This system is the key that unlocks them for you.

MERGE eases you into the front row of a master class on the art and science of the complex sale, taught by one of the “most successful marketers” in financial services. No matter how good you are (or think you are) as a relationship builder, rainmaker, consultant or closer, pick up the head-snapping nuggets of practical wisdom spread across these pages.

MERGE reveals a five-step surefire sales process long forgotten, overlooked, or never learned by so many professionals in finance, insurance, legal, real estate and other high-value professions. Don’t miss it this time. Your business, your clients depend on the high-water mark of your greatness.

Praise for MERGE
“MERGE offers the insight of one of America’s best and most successful marketers in the financial services industry. Read it before your competition does.”—Peter D. Quinn, Senior Vice President, Wells Fargo Bank - Executive Benefits

"Bill MacDonald has done a superb job of merging theory and practical application of sales and marketing—how he actually made his theories work in practice. MERGE is a book all up-and-coming sales and marketing executives should read, well-written, and easy to read."—Jim Ellis, Dean, University of Southern California, Marshall School of Business

“MERGE details the mistakes commonly made by consultants in marketing services. Bill’s five-step process can be used successfully, no matter the market. The principles are transferable and powerful. He’s done a superb job of making his book relational and practical. Every consulting professional will benefit from reading this book.”—Guy Baker, Immediate Past President, The Million Dollar Round Table, Managing Director, EMI Consulting

MERGE eases you into the front row of a master class on the art and science of the complex sale, taught by one of the “most successful marketers” in financial services. No matter how good you are (or think you are) as a relationship builder, rainmaker, consultant or closer, pick up the head-snapping nuggets of practical wisdom spread across these pages.

MERGE reveals a five-step surefire sales process long forgotten, overlooked, or never learned by so many professionals in finance, insurance, legal, real estate and other high-value professions. Don’t miss it this time. Your business, your clients depend on the high-water mark of your greatness.

Praise for MERGE
“MERGE offers the insight of one of America’s best and most successful marketers in the financial services industry. Read it before your competition does.”—Peter D. Quinn, Senior Vice President, Wells Fargo Bank - Executive Benefits

"Bill MacDonald has done a superb job of merging theory and practical application of sales and marketing—how he actually made his theories work in practice. MERGE is a book all up-and-coming sales and marketing executives should read, well-written, and easy to read."—Jim Ellis, Dean, University of Southern California, Marshall School of Business

“MERGE details the mistakes commonly made by consultants in marketing services. Bill’s five-step process can be used successfully, no matter the market. The principles are transferable and powerful. He’s done a superb job of making his book relational and practical. Every consulting professional will benefit from reading this book.”—Guy Baker, Immediate Past President, The Million Dollar Round Table, Managing Director, EMI Consulting

MERGE eases you into the front row of a master class on the art and science of the complex sale, taught by one of the “most successful marketers” in financial services. No matter how good you are (or think you are) as a relationship builder, rainmaker, consultant or closer, pick up the head-snapping nuggets of practical wisdom spread across these pages.

MERGE reveals a five-step surefire sales process long forgotten, overlooked, or never learned by so many professionals in finance, insurance, legal, real estate and other high-value professions. Don’t miss it this time. Your business, your clients depend on the high-water mark of your greatness.

Praise for MERGE
“MERGE offers the insight of one of America’s best and most successful marketers in the financial services industry. Read it before your competition does.”—Peter D. Quinn, Senior Vice President, Wells Fargo Bank - Executive Benefits

"Bill MacDonald has done a superb job of merging theory and practical application of sales and marketing—how he actually made his theories work in practice. MERGE is a book all up-and-coming sales and marketing executives should read, well-written, and easy to read."—Jim Ellis, Dean, University of Southern California, Marshall School of Business

“MERGE details the mistakes commonly made by consultants in marketing services. Bill’s five-step process can be used successfully, no matter the market. The principles are transferable and powerful. He’s done a superb job of making his book relational and practical. Every consulting professional will benefit from reading this book.”—Guy Baker, Immediate Past President, The Million Dollar Round Table, Managing Director, EMI Consulting

This book presents a comprehensive glossary that pulls together in a scholarly manner over two thousand terms and concepts drawn from subject areas normally included in the study of marketing, including marketing principles, marketing management and strategy, product management, distribution management, advertising and promotion, pricing, consumer behaviour, and marketing research. The Glossary is prepared primarily to serve the needs of both students and teachers of marketing who have yearned for a comprehensive glossary of marketing terms to aid in the teaching and learning of marketing, as well as of marketing practitioners who need an in-depth knowledge and understanding of the terms and concepts used as the tools of their trade. Because marketing affects everyone – from an unborn child who is nurtured by her mother's nutritional diets to a dead man or woman who 'needs' a tombstone erected 'in memoriam', this Glossary also serves the interests of the general public and other stakeholders in marketing for knowledge and understanding of the terms and concepts used in marketing practices that affect their daily lives as participants in the marketing system.

This book presents a comprehensive glossary that pulls together in a scholarly manner over two thousand terms and concepts drawn from subject areas normally included in the study of marketing, including marketing principles, marketing management and strategy, product management, distribution management, advertising and promotion, pricing, consumer behaviour, and marketing research. The Glossary is prepared primarily to serve the needs of both students and teachers of marketing who have yearned for a comprehensive glossary of marketing terms to aid in the teaching and learning of marketing, as well as of marketing practitioners who need an in-depth knowledge and understanding of the terms and concepts used as the tools of their trade. Because marketing affects everyone – from an unborn child who is nurtured by her mother's nutritional diets to a dead man or woman who 'needs' a tombstone erected 'in memoriam', this Glossary also serves the interests of the general public and other stakeholders in marketing for knowledge and understanding of the terms and concepts used in marketing practices that affect their daily lives as participants in the marketing system.

No Description Available.

Building brands in emerging markets is akin to navigating a minefield. One misstep and the entire enterprise may blow up in your face with your brand consigned to the grave yard of marketing casualties! How is branding in an emerging economy different from the same exercise in a mature economy? What are the peculiar challenges brand managers face when they find themselves in socially complex and rapidly changing emerging markets? The Seven Dimensions of Branding articulates the fundamental elements of the branding process, with specific reference to Africa’s largest emerging market, Nigeria. Drawing on the author’s more than two decades of helping local and international brands, the book gives you an insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from this vibrant continent. The Seven Dimensions shows how the universal principles of branding may be successfully applied in emerging economies.

Building brands in emerging markets is akin to navigating a minefield. One misstep and the entire enterprise may blow up in your face with your brand consigned to the grave yard of marketing casualties! How is branding in an emerging economy different from the same exercise in a mature economy? What are the peculiar challenges brand managers face when they find themselves in socially complex and rapidly changing emerging markets? The Seven Dimensions of Branding articulates the fundamental elements of the branding process, with specific reference to Africa’s largest emerging market, Nigeria. Drawing on the author’s more than two decades of helping local and international brands, the book gives you an insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from this vibrant continent. The Seven Dimensions shows how the universal principles of branding may be successfully applied in emerging economies.

Building brands in emerging markets is akin to navigating a minefield. One misstep and the entire enterprise may blow up in your face with your brand consigned to the grave yard of marketing casualties! How is branding in an emerging economy different from the same exercise in a mature economy? What are the peculiar challenges brand managers face when they find themselves in socially complex and rapidly changing emerging markets? The Seven Dimensions of Branding articulates the fundamental elements of the branding process, with specific reference to Africa’s largest emerging market, Nigeria. Drawing on the author’s more than two decades of helping local and international brands, the book gives you an insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from this vibrant continent. The Seven Dimensions shows how the universal principles of branding may be successfully applied in emerging economies.

No Description Available.

No Description Available.

This course of action sold to insurance agencies for $3,000 in an earlier incarnation. It has been radically improved and simplified with software available for your PC. This system will exponentially grow your business, organization or ministry. This system is a must for every person wanting to enlarge their sphere on influence. We have a data base of thousands of names locked in our subconscious mind. This system is the key that unlocks them for you.

No Description Available.